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Workshop: How do we motivate customers to pay?
The third workshop this year will be about how we motivate customers pay for the public transport trip. At the workshop the role of hard measures, like ticket inspection, and soft measure, like communication campaigns, will be discussed. These measures require different approaches. What approaches works better than others?
The workhop will take place at Movias offices in Copenhagen on the 31st of October. A preliminary program for the workshop is available here.
The target group for the workshop is practitioners, planners and analysts working with 1) campaigns to improve willingness to pay, 2) ticket inspections, 3) fare evasion, 4) fare setting as well as 5) evaluation of actions taken. To register, click here.
BEST workshop #4 - 2019: How to take charge of customer response?
How to convert customer feedback into customer insights, and make the insights available to the organization? This is the topic for the last BEST workshop in 2019.
The workshop is targeted at people working at customer centres / with customer feedback, and/or people that needs customer insight to perform their activities.
The workshop will be held in Oslo in the end of November/beginning of December. Click at the links below to see the preliminary program, and to register as a participant.
Travel behaviour surveys: Stockholm 3rd of September.
The second workshop in 2019 will be held in Stockholm on the 3rd of September and will be dealing with travel behaviour surveys. Among the issues to be addressed is:
- What should be our strategy for data collection?
- How to optimize the surveys to create robust and quality assured data?
- How to find ways to create new methods which replaces the traditional ones?
Among the topics that will be presented are:
- New solutions for future travel surveys?
- National survey 2019, why SL chose a traditional method?
- Applying service design in a travel survey – the case of Helsinki region Travel Survey 2018
Preliminary program. Register here.
Join our group on LinkedIn
BEST have established a group on LinkedIn ® to make it even easier to maintain and develop a network with other public transport professionals. To join the group, click on this link.
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Links:
European Commission - Mobility & Transport: http://ec.europa.eu/transport/index_en.htm
European Bus System of the Future: http://www.ebsf.eu/
European Metropolitan Transport Authorities (EMTA): http://www.emta.com
EUROCITIES mobility: http://www.eurocities.eu/main.php
POLIS (Cities and Regions for Better Transport): http://www.polisnetwork.eu/
EPOMM Managing mobility for a better future: http://www.epomm.eu/