Workshop: How do we motivate customers to pay?

The third workshop this year will be about how we motivate customers pay for the public transport trip. At the workshop the role of hard measures, like ticket inspection, and soft measure, like communication campaigns, will be discussed. These measures require different approaches. What approaches works better than others?

The workhop will take place at Movias offices in Copenhagen on the 31st of October. An updated program for the workshop is available here.

The target group for the workshop is practitioners, planners and analysts working with 1) campaigns to improve willingness to pay, 2) ticket inspections, 3) fare evasion, 4) fare setting as well as 5) evaluation of actions taken. To register, click here.  

BEST workshop #4 - 2019: How to take charge of customer response? 

How to convert customer feedback into customer insights, and make the insights available to the organization? This is the topic for the last BEST workshop in 2019.
The workshop is targeted at people working at customer centres / with customer feedback, and/or people that needs customer insight to perform their activities.

The workshop will be held in Oslo on the 21st of November. Click at the links below to see the preliminary program, and to register as a participant.

Preliminary program

Registration

Travel behaviour surveys: Stockholm 3rd of September.

The workshop about "Travel behaviour surveys. How to optimize them?" was held in Stockholm on the 3rd of September. The presentations are now published in the BEST web site (login required).